Get more out of your efforts in online fundraising, digital marketing and social media.
Giving Tuesday is fast-approaching! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large. Not sure if you should carry out a campaign this year? Before you launch a #GivingTuesday campaign, be sure to …
Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Let’s discuss why this may be happening, and what we can do better. Join …
#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …
As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …
The Facebook News Feed launched as a platform solely for text. In the subsequent decade, it has expanded to include pictures, video, and live streaming 360-degree broadcasts. Last week, Facebook announced the imminent release of their brand new $200 virtual reality headset, one that doesn’t require a phone or PC to power it. With the explosion of visual sites like …
Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017. Time is running out, but the good news is, if you plan well and if you plan strategically, it’s not too …
Facebook and Instagram went down on Wednesday and people lost their minds. They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Sound scary? It’s just reality! Social media tools have completely revolutionized the way human beings communicate, research information, ask questions, and express …
Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …
You wake up in the morning dreading tackling your ever-expanding To Do list. At the end of the week, you feel like you worked so hard and you are so tired – but you didn’t really accomplish anything. Your nonprofit is not hitting it’s quarterly targets, despite you feeling stretched so thin and pulled in 100 different directions. There are …