One week ago, I was sitting at the bar with my best friend Bonnie, and she said, “Hey, are you on Snapchat?” I sheepishly shook my head no. I am almost 39, and while I love social media, I already felt like there were more than enough ways to get in touch with me – text, Facebook, Twitter, email, Instagram, …
Authenticity and Building an Online Community [PODCAST]
I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes! In this episode, we discuss: Social media is about being your authentic self and building your community. **The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. **Telling a story is absolutely key …
Engaging Your Library Community Through Storytelling and Social Media
Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use …
No Nonprofits – You Aren’t Posting Enough On Social Media
A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? The answer? More than you assume! When I give that answer, I often get this follow up question: But what if we annoy our supporters? I certainly don’t want to hear from every organization …
Meaningful Metrics for Donor Communications [Infographic]
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …
Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors
Guest blog by H. E. James, MBA Marketing for the nonprofit sector has different end goals than marketing for business. While nonprofits must still meet financial goals in order to survive, the goal of their marketing campaigns is to build relationships. People do not donate, volunteer their time, or make any other kind of contribution if they do not feel a …
5 Inspiring Nonprofit Online Campaigns for Mother’s Day
I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I am fortunate enough to have a mother, stepmother, mother-in-law, and stepmother-in-law!) And as a mom myself, I know that it takes some creativity to find a very special gift that comes from the heart, …
10 Types of Social Media Posts Every Nonprofit Should Be Sending
Guest blog by Adam Weinger Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. That can be an intimidating sentence to …
Are Nonprofits Measuring their Social Media Results?
There is no doubt of the power and potential of digital tools for the nonprofit sector. Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. However, there are many questions that remained to be answered, especially around the demonstrable efficacy of online tools in nonprofit work. Questions for …