Get more out of your efforts in online fundraising, digital marketing and social media.
I have been a fan of Amy Eisenstein’s blog for a while, so when she offered me an advance copy of her new book I jumped at the chance. Having been a one-woman development department at a small, community-based nonprofit organization earlier in my career, I understand the challenges faced by small shops, especially when it comes to major gift …
If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause. However, developing Group Boards yourself and inviting others to pin is an even better way – yet vastly underutilized by nonprofits …
I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”. If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. I wanted to come up with …
Pinterest announced today that users are now able to create an unlimited amount of Secret Boards! Secret Boards have many uses on Pinterest. Here are 7 ways nonprofits can take advantage of this feature: 1) Use as an inter-office collaboration tool. Secret Boards can also be Group Boards, providing the users all have Pinterest accounts. Create a Secret Board called …
As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …
Crowdfunding platforms such as Kickstarter raised $2.7 billion in 2012 to fund more than one million individual campaigns globally. The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. These campaigns have the potential to raise huge sums of money in a short period of time. This morning I gave …
Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. However, with the recent changes in the Facebook algorithm drastically affecting Facebook Pages, many nonprofits are looking to diversify their social online …
Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network. Does this sound like you? I don’t get Twitter. I don’t know where to start. I don’t know …
By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? What this really means is – how do we get new people to look at our Page and enjoy it enough to click like? I often explain that the sheer number of fans is not what is important …