Get more out of your efforts in online fundraising, digital marketing and social media.
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite of passage, an institution in Boston – whether you are …
I can’t put my thoughts into words right now, but I wanted to share with you these words from Patton Oswalt’s Facebook page. They say everything that I want to say. Boston. Fucking horrible. I remember, when 9/11 went down, my reaction was, “Well, I’ve had it with humanity.” But I was wrong. I don’t know what’s going to be …
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …
Here are the two most frequently asked questions in my experience in the field of social media marketing: 1. What social media tools should I use? 2. How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to answer some questions for me first. (Note: If anyone gives …
Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …
I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …
I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …