Wow, lots of great stuff on the Internet lately! If you missed any of these, then you’ve got your beach reading for the weekend. (Thank me later.) Social media etiquette: 11 dos and don’ts – Ragan’s PR Daily As Google Tweaks Searches, Some Get Lost in the Web – WSJ Clever article from The Onion making fun of digital marketers …
Social Media Toolbox – a presentation
Welcome ADDP Technology Day participants! I am excited to be presenting to you today! Here is a copy of my presentation, and don’t forget to visit my Resources page and use the password I provided. I look forward to receiving your feedback! ~Julia
The big picture implications of embracing social media
There is a famous Roger Ails quote that I love to use in my presentations and in discussions with Social Media Skeptics: “It’s a shame a man has to use gimmicks like this to get elected,” Richard Nixon remarked to Mr. Ailes, about the televised presidential debates. “Television is not a gimmick, and if you think it is, you’ll lose …
“Today, we’re never finished, and that’s okay.”
I opened my email this morning to a very prescient blog post from Seth Godin. Somehow, he always seems to know what’s on my mind. I’m not sure how he gets into my brain like that, but he always does! The post is here. While his posts are often focused on marketing and growing a business, this one spoke directly …
Twitter publishes changes to their Privacy Policy
By far the number one question and comment I get in presentations and in meetings with clients revolves about privacy concerns. Privacy concerns on social media are very real and understanding the specific privacy settings and protocols on each social network you use is paramount. Today I received an email from Twitter about their updated Terms of Service and Privacy …
Welcome SCORE members and counselors!
This morning I’m giving an exciting presentation to the local chapter of SCORE Northeastern Massachusetts! The topic is how and why a small business should develop a social media plan. SCORE helps aspiring entrepreneurs and existing business owners translate their dreams and ideas into reality through planning sessions, mentoring and counseling. They do great work, and I am happy to support …
How and why to use Facebook as your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …
The hidden ROI of social media
When the topic of “social media” comes up at your organization, what are the first questions that people ask? Why is social media such a big deal? How will it directly grow our organization? How will it close sales or increase donations for us TODAY? A question that I hear a lot from organizations exploring the jump into social media …
4 ways to promote your event that you haven’t thought of
So you have decided to host an huge, fabulous event. (Great!) You’ve booked the venue, decided on a theme, chosen the caterer and named a ticket price. You’ve posted about the event on Facebook and sent out regular tweets on Twitter. You put information in the monthly email newsletter and on your website. You may have also put it in …