Get more out of your efforts in online fundraising, digital marketing and social media.
Back in June I debunked the #1 Facebook myth that was circulating on the social network. Lately I’ve seen another one – a cut-and-pasted status update on many Facebook business pages, warning that their fans will not be able to see their content due to Facebook hiding their posts. Here is what it says: Facebook is hiding us from you! …
When speaking to nonprofit professionals, I always give them this one piece of advice: Make a donation to your own nonprofit, either online or via a check in the mail. Then see what happens. Do you get an acknowledgement? A letter? An email? A phone call? Or do you get a symphony of crickets? A must-read report was recently released …
A recent report by the Pew Internet & American Life Project found that 32% of people aged 50 to 64 use at least one social networking site on a regular basis. We are seeing a big increase in these numbers from only one year ago, and the numbers are increasing every day. The first piece of advice I give to companies and organizations …
Did you miss Part 1? Click here to read it! Last week I discussed ways that you and your organization can find your biggest online supporters, also called Brand Ambassadors. So now, hopefully, you’ve found some online supporters that are ready and willing to spread the word about your cause, your event and/or your fundraising campaign. What do you do with them? 1) …
The truth remains that even in the rapid-fire world of technology, the Internet, social media and mobile tools, the most effective form of fundraising is still the personal ask. People will not support your organization and your cause if they are not given a compelling reason to do so. And what better reason than because a beloved relative or trusted friend has asked them to? Consider …
Today nonprofits throughout Boston are participating in an online giving challenge, and I am happy to be spreading the word! The Giving Common Challenge is a 36-hour event that started at 8:00 am EDT today and runs through 8:00 pm EDT on October 11, 2012. Over 60 prizes totaling $151,000 will be awarded to qualifying organizations during the challenge period. More details on The …
It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …
Logan Harper, the community manager for UNC-Chapel Hill’s School of Government’s new online Masters in Public Administration program (MPA@UNC), reached out to me to post his new infographic on Social Media for Social Good. In it, he provides examples of successful nonprofit social media advocacy campaigns, as well as the elements of successful campaigns and emerging trends in charitable giving …
By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …