Below you'll find a list of all posts that have been categorized as “Marketing”
I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“. There were many requests for the slides, so here they are! Please do not hesitate to contact me with questions. Multichannel Marketing for the Small Nonprofit from Julia Campbell @JuliaCSocial Description: Social and Web 2.0 technologies have changed not just how …
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …
Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I disputed myths, patiently explained all the changes to the Timeline and News Feed, read countless articles on EdgeRank, and blogged repeatedly about ways to organically …
There are so many great infographics out there, I’m going to start posting an Infographic of the Week. My first choice has to do with two of my favorite topics – marketing and the fantastic AMC show, The Walking Dead! What can the Zombie (or “Walker”) Apocalypse teach us about great nonprofit marketing strategy? Nonprofit marketers can learn much from …
My presentation “Social Media Update: What’s Hot and What’s Not“ is going live! Watch Now! Did you know that: 72% of online adults use social networking sites; 27% of online time is now spent on social networking; 6 out of 10 internet users ages 50-64 are on social networks; 43% of those 65 and older are using social networks! (Source: …
Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …
The fantastic Agents of Change Digital Marketing Conference was last week, and I needed a full seven days to process all that I learned in order to impart this wisdom on to you. Here are my top 8 takeaways from AOC2013. Please add yours in the comments section. 1) Always, and I mean always, open your conference with a sword …
Some people love it, some people hate it – and some people love to hate it. Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.” Did you know that on …
Recently, I was forced to change my email inbox. Reluctantly (grumbling all the way), I accepted the new design of Gmail. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails …