I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Ok. Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send? Should we fundraise? First: …
Join John Haydon’s Online Book Launch Party!
Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift. John Haydon was one of the most sought-after digital marketing experts for nonprofits and charities. For over 10 years, he helped thousands of nonprofits realize …
Nonprofit Coronavirus Resources – #NPCOVID19
Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resources hub that I can easily update. There is a TON of information flowing around out there and I want to keep it all in one place. Need ideas, inspiration, and examples of how nonprofits are communicating right now? I …
10 Ways to Re-purpose Content on Digital Channels
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Unless your nonprofit just formed yesterday, you most likely have at least a few photos, videos, appeal letters, annual reports, grant proposals, and the like cluttering up your hard drive and your filing cabinets. You …
A Wake-Up Call for P2P Fundraisers
Keynote sponsored by DonorDrive It’s NOT business as usual for nonprofits. Yesterday’s growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. In my presentation, I walk nonprofits through the three ways to thrive in the new normal for NPOs. Check out …
How to Measure Nonprofit Social Media Success and Document Results
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …
How to Write a Nonprofit Social Media Policy
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Work to create …
I will never forget John Haydon.
There are few people in the world that have had the impact on my life that John Haydon had. It started on a rainy day in early 2010. I was picking up my infant daughter from her first day at daycare. She was just months old, and I wondered if I was doing the right thing starting my own consulting …
How Nonprofits Should Adapt Their Social Media Strategy in 2020
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …








