UPDATE: Facebook rolled out the Instagram Donation Sticker at their F8 Developer Conference. A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. This is a direct result of their huge success with their Charitable Giving tools, which, …
3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)
Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …
5 Steps to a Killer Nonprofit Instagram Strategy
Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …
5 Examples of Nonprofit Storytelling that Compel People to Give
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …
How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! (Yes, I was a nerd.) No matter when you …
My Most Popular Posts of 2018
I wrote over 60 blog posts this year, more than exceeding my goal of one per week. To subscribe to the blog and never miss a post, click here. Here are my most popular posts of 2018: Thanking Event Sponsors: 5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos) Instagram for Nonprofits: How to Use Instagram …
5 Digital Fundraising Trends for Nonprofits in 2019
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list! These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has …
How to Address Common Digital Content Creation Challenges
Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back each Monday inside the Group to see if I answer your question! This week’s question is a good one and it’s part of the reason that I created the Group in the first place. What …
How to Create Your 2019 Digital Content Strategy
Welcome to the fifth episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified …








