2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it. These are just a few of the topical issues faced by organizations of all sizes. I polled several very different nonprofits about their biggest digital …
How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps
Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response? A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …
#GivingTuesday 2017 Recap – What Worked and What Didn’t
The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2017: **$274 million raised online **2.4 million gifts **$110.98 mean gift size **Over 1 million social mentions and 21.7 billion impressions **Participants in over 150 countries around the world **100+ community coalitions Here are the numbers in nifty, …
How to Use Your Smartphone to Make a Donor Thank You Video
Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …
9 Social Media Trends That Will Shape Marketing In 2018
What’s on tap in digital marketing for 2018? Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. Highlights: ** Video will comprise 80% of global internet traffic by 2020. It’s not too late – 2018 is the perfect time to get your nonprofit on board …
15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered! Nonprofits small and large are using the power of “crowdfunding” (online fundraising campaigns that use the collective effort of individuals to raise money for specific projects) to generate millions of …
5 Quick Social Media Tips to Create Buzz Before #GivingTuesday
Giving Tuesday is fast-approaching! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large. Not sure if you should carry out a campaign this year? Before you launch a #GivingTuesday campaign, be sure to …
5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media
Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Let’s discuss why this may be happening, and what we can do better. Join …
How To Use Facebook’s Free Fundraising Tools on #GivingTuesday
#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …