Below you'll find a list of all posts that have been categorized as “Nonprofits”
#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …
As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …
Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017. Time is running out, but the good news is, if you plan well and if you plan strategically, it’s not too …
Facebook and Instagram went down on Wednesday and people lost their minds. They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Sound scary? It’s just reality! Social media tools have completely revolutionized the way human beings communicate, research information, ask questions, and express …
Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …
You wake up in the morning dreading tackling your ever-expanding To Do list. At the end of the week, you feel like you worked so hard and you are so tired – but you didn’t really accomplish anything. Your nonprofit is not hitting it’s quarterly targets, despite you feeling stretched so thin and pulled in 100 different directions. There are …
LinkedIn may not be the sexiest of the social media platforms, but it may be one of the most powerful for nonprofits. 51% of global NGOs use LinkedIn, according to the 2017 Global NGO Online Technology Report. LinkedIn has more than 467 million users, and 57% of companies have a LinkedIn Company Page. Brands, individuals, and mission-driven organizations are using …
The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. There is a solution, and I’m going to spell …
Giving Tuesday, the international day of giving, is fast approaching! Giving Tuesday is certainly growing in popularity, but success on this special giving day comes with a caveat. Much like donors don’t give to you simply because they have lots of money, donors are not going to give you money SIMPLY BECAUSE it’s Giving Tuesday. That can’t be the only …