Starting a social media campaign can be a scary proposition for most nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. With all the fear mongering and bad news being reported on the incorrect use of social media and online tools, it is …
11 Best Practices for Nonprofits In Social Media
This week I was asked to write a post for Massnonprofit describing my top 11 best practices for nonprofits using social media. Here is what I came up with… 11 Best Practices for Nonprofits In Social Media Nonprofits are using social media tools more than ever, but many nonprofit professionals are overwhelmed and overworked and lack …
How Nonprofits Can Harness the Power of Social Media [PRESENTATION]
Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …
6 Brand New Facebook Page Changes You May Have Missed
Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …
Announcement for all Mass. nonprofits!
I wanted to take this opportunity to let all the nonprofits that I work with know about the Giving Common Challenge! If you do not work for a charity, please forward to your favorite Massachusetts nonprofit organization so they can participate! Good luck! Announcing the Giving Common Challenge– October 10th, 2012 $150K in 36 hours in Challenge Grants To be …
How and why to use Facebook as your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …
4 ways to promote your event that you haven’t thought of
So you have decided to host an huge, fabulous event. (Great!) You’ve booked the venue, decided on a theme, chosen the caterer and named a ticket price. You’ve posted about the event on Facebook and sent out regular tweets on Twitter. You put information in the monthly email newsletter and on your website. You may have also put it in …
Incorporate Social Media into Your Marketing Plan
I wrote an Expert Column for Massnonprofit.org and it’s featured in their newsletter today and on their website! Read it here (and let them know if you like it so I can write for them again)!
5 content ideas for nonprofit blogs, tweets, posts and pins
Is your Facebook page a ghost town? Have you neglected to tweet in days (or, heaven forbid, weeks)? Does your organization suffer from “blogger’s block”? Shake off the cobwebs, open the blinds and try these five ideas for putting fresh content on your social media sites. 1) Post interesting photos of your nonprofit in action. Take photos of your office, …