Below you'll find a list of all posts that have been categorized as “Social Media”
It’s not too late to create resolutions for the New Year! As a busy nonprofit professional, you have to wear many hats and extinguish multiple fires each day. With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are my top 10 nonprofit social media resolutions for 2014: 1) …
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? Show them this great infographic by Bluehost. Did you know that Americans are actually very generous? 83% of us want brands to support causes. 41% have bought a product because it was associated with a cause! That’s awesome! The …
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …
This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this …
Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I disputed myths, patiently explained all the changes to the Timeline and News Feed, read countless articles on EdgeRank, and blogged repeatedly about ways to organically …
Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …
If you are a nonprofit professional at a small organization, chances are you are resource-constrained. You most likely don’t have the capacity to hire a full time person to run your social media. You may need a bit more individualized training and coaching – more than what you can get by passively watching webinars, reading e-books and attending conferences. This …
By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan. According to CNN, nationwide the death toll from the typhoon stands at 3,976 with another 1,598 missing. Most likely you heard something about this tragedy via social media. Maybe you donated money to one of the many emergency relief funds set up in the …
Nonprofits everywhere are always looking for more engagement and interaction from their online communities. As the holiday season approaches, everyone is going to have “giving” on the brain (at least, we hope). So how to leverage this season of generosity while also fostering genuine online interaction with your community? How about asking your supporters and donors WHY they give? Guidestar …