How to Identify and Attract the Right Audience for your nonprofit on Social Media

How to Identify and Attract the Right Social Media Audience for Your Nonprofit (with free template)

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. This is normal. But, in order to get real traction on social media, identifying a focal point—a target …

Quick Guide to Launching a Two-Week Social Media Marketing Campaign

Quick Guide to Launching a Two-Week Social Media Marketing Campaign with Workbook!

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now!   Get your copy of the Online Fundraising Campaign …

5 Core Competencies of Effective Nonprofit Social Media Managers

5 Core Competencies of Effective Nonprofit Social Media Managers

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, …

How to Tackle Nonprofit Social Media in the Time of Coronavirus

How to Tackle Nonprofit Social Media in the Time of Coronavirus – #NPCOVID19

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Watch the recording: Nonprofit Social Media in the Time of Coronavirus Get the slides here. How can your nonprofit continue to post on social media during the coronavirus pandemic? What’s too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and …

How to Measure Nonprofit Social Media Success and Document Results

How to Measure Nonprofit Social Media Success and Document Results

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now!   Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …

How Nonprofits Should Adapt Their Social Media Strategy in 2020!

How Nonprofits Should Adapt Their Social Media Strategy in 2020

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …

5 Ways to Use Social Media to Demonstrate Impact

5 Ways to Use Social Media to Demonstrate Impact

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy, Visual Marketing Leave a Comment

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th.   Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …

How to Set a Manageable Social Media Posting Schedule

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy, Time Management Leave a Comment

As a nonprofit marketer for a small organization, you wear many hats.  Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to …

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …