Why are nonprofits so terrible at donor retention? Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Real talk for a second. How …
How to Drive Donations for Your Nonprofit Using Facebook Live
There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. I’ve written and spoken quite a bit about Facebook’s free fundraising tools …
Should A Nonprofit Have Multiple Facebook Pages?
Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, …
How To Use Facebook’s Free Fundraising Tools on #GivingTuesday
#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …
5 Ways to Use Facebook Live In Your Next Fundraising Campaign
If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. Don’t forget to grab this week’s freebie download – The Essential Facebook Live Checklist for Nonprofits! Happy viewing! …
8 Ways to Use Live-Streaming Video to Share Stories as They Happen
So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all …
6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement
The friendly folks at Facebook have tweaked the News Feed algorithm again, now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic. This is nothing new, but as with every other algorithm update, it requires some strategizing and …
Go Back-to-School with Online Marketing Experts
Are you looking to enhance your online marketing efforts this fall? Do you want to produce amazing visual content for your social media channels and watch your engagement skyrocket? Have you heard the hype about Facebook Live, but wonder how you can use it to grow your business? Do you enjoy learning in a small group environment where you have …