How LinkedIn Will Help You Reach New Audiences with Tania Bhattacharyya

How LinkedIn Will Help You Reach New Audiences with Tania Bhattacharyya

Julia Claire CampbellFundraising, LinkedIn, Marketing, Nonprofits, Online Fundraising, Podcast, Social Media

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go …

How to Use LinkedIn to Level Up Your Nonprofit

Julia Claire CampbellLinkedIn, Marketing, Nonprofits, Social Media

Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits?  Join the Nonprofit Social Media Nerds for a special session with digital marketing expert Angela Pitter, CEO of LiveWire Collaborative and a featured speaker at the Nonprofit Social Media Summit in Boston! Angela is a …

10 Ways Nonprofits Can Use LinkedIn Groups

10 Ways Nonprofits Can Use LinkedIn Groups

Julia Claire CampbellLinkedIn, Nonprofits, Social Media

LinkedIn is vastly underutilized by nonprofits, and I am not sure why. LinkedIn is different. The network cuts across all demographics and is the social media common denominator for a lot of people anxious about other social networking sites. In my experience, people that may be hesitant about Facebook and terrified of Twitter have almost certainly set up a profile …

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire CampbellNonprofits, Online Fundraising, Social Media

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Julia Claire CampbellFacebook, Marketing, Nonprofits, Social Media

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …

3 simple social media tips that will make your fans and followers love you

3 simple social media tips to make your fans and followers love you

Julia Claire CampbellContent Creation, Nonprofits, Social Media

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings.   You frequently post inspirational quotes, cute …

Giving Tuesday

Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things

Julia Claire CampbellFundraising, Nonprofits, Online Fundraising, Social Media

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …

What works in social media for B2B vs. B2C?

Julia Claire CampbellInfographics, LinkedIn, Marketing, Twitter

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …