Get more out of your efforts in online fundraising, digital marketing and social media.
Guest blog by Adam Weinger Corporate philanthropy has been a hot button topic recently. If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from …
With 316 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. But where and how to start using Twitter? If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get …
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conference! Grab your coffee and don’t be late, because yours truly is presenting at 10 AM! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy. Description: Creating a strategy for using social media is no longer …
Guest post by Gretchen Barry Build it and they will come, right? Well, maybe. But chances are, no. How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective …
Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing
Click here to get all the slides from today’s Boston Online Fundraising Summit. What a great day – I collected so many ideas and I received a lot of inspiration from the nonprofits and other professionals that attended! No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics
My Nonprofit Storyteller of the Week is Women for Women International, an international nonprofit helping women survivors of war rebuild their lives, has fantastic (and horrifying) stories to tell. Through their website, blog, email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission. Using …
I came across this great infographic from Classy, providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. A compelling story starts out with a person – someone that the reader can relate to or empathize with. Little details make the person more relatable, so provide as much information …
Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels. We all know that everyone is addicted to their smartphone. 92% of teens access the Internet via their smartphones daily, and almost two-thirds of Americans own a smartphone. It’s the predominant method for going online, and …