Below you'll find a list of all posts that have been categorized as “Nonprofits”
In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit? Great storytellers have certain specific characteristics in common. Note that not everyone will embody every characteristic on this list; they are …
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.” That is how so so many nonprofits end up thanking event sponsors they worked so hard to acquire! Eye-catching? Nope. Interesting? Nah. …
When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town – I live north of Boston, and Dunkin’ Donuts are like oxygen around here. As we drove past, my daughter pointed her tiny hand at the sign and …
When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members. Reality check: Just because you have a wonderful cause does not mean that people will understand …
One of the most frequent problems I see recurring in small nonprofits is this: With all the online tools out there – websites, blogs, email software, social media sites, review sites – how can a small nonprofit know which ones to prioritize? Where should my nonprofit be online? The online digital space can be very overwhelming – trust me, I know! …
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign? In this presentation, given to a fantastic group of …
In last week’s post, 3 Facebook Features Designed to Help You Fundraise, I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. These features are: 1) Donations option in personal status updates, 2) Fundraisers on Facebook, 3) The Donate button for your nonprofit Facebook Page. To read more, be sure …
The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your …
Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for …