Below you'll find a list of all posts that have been categorized as “Nonprofits”
There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories. Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …
Guest post by Sara Lowe Picnics, pool parties, soccer games, BBQs – the possibilities are endless for you to be able to soak up the warm weather. And what a great idea for your nonprofit to take advantage of the warm months and to come up with some fun and creative fundraising ideas that your donors will love. 1. Hold A Yard Sale …
In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator! Not surprisingly (as I am sure this has happened to many of you or may be happening right now) I became burned out and disillusioned …
Guest post by Wauker Matthews Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process …
It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …
On a cold, rainy March day in Boston I set off to meet other nonprofit technology professionals at the 17th annual NTEN Nonprofit Technology Conference in Washington, DC. When people ask me “How was the conference?” I am just going to show a screenshot of my most frequently used emojis over the past few days. #17NTC #sumsitup A post shared …
There is little doubt that Trump’s presidency has been unwelcome news for most of the nonprofit sector. With promises to abolish the Johnson Amendment (a horrible, terrible idea), along with angry rhetoric that demeans many of the populations nonprofits serve and protect, the man and his ideals are disastrous – not just for the country, but for the third sector as a …
In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is …
Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. The key to getting your message out on Facebook is having a fully engaged audience of fans that are willing to like, comment, share, and click on your posts. As we all know (and frequently lament), …