As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …
How to Plan for and Execute a Successful Crowdfunding Campaign
Crowdfunding platforms such as Kickstarter raised $2.7 billion in 2012 to fund more than one million individual campaigns globally. The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. These campaigns have the potential to raise huge sums of money in a short period of time. This morning I gave …
10 Reasons Your Nonprofit Needs to Be On Google+
Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. However, with the recent changes in the Facebook algorithm drastically affecting Facebook Pages, many nonprofits are looking to diversify their social online …
Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time
Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network. Does this sound like you? I don’t get Twitter. I don’t know where to start. I don’t know …
12 Ways to Get More Fans On Your Nonprofit Facebook Page
By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? What this really means is – how do we get new people to look at our Page and enjoy it enough to click like? I often explain that the sheer number of fans is not what is important …
4 Things to Tell Your Boss When They Demand More Facebook Fans
What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, no, no. Just kidding.) First things first. I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across …
5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage
There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why. I know that it’s …
The Ultimate Nonprofit Guide to Creating Social Media Graphics
I am excited to announce my first e-book, the first in an upcoming series of Ultimate Nonprofit Guides, all related to social media. In this free guide, I will show you: The 6 things that make a great nonprofit visual; Examples from nonprofits; Free or low-cost tools that do not require any technical knowledge to use! Just sign up by …
Multichannel Marketing for the Small Nonprofit {PRESENTATION}
I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“. There were many requests for the slides, so here they are! Please do not hesitate to contact me with questions. Multichannel Marketing for the Small Nonprofit from Julia Campbell @JuliaCSocial Description: Social and Web 2.0 technologies have changed not just how …