My Nonprofit Storyteller of the Week is Women for Women International, an international nonprofit helping women survivors of war rebuild their lives, has fantastic (and horrifying) stories to tell. Through their website, blog, email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission. Using …
4 Ways To Set Yourself Apart With the New Twitter Layout
Twitter is changing its look, and like it or not, your nonprofit better be ready. As more and more social networking sites move towards the Facebook Timeline look – think big cover photo and prominent profile picture – the importance of gathering and creating eye-catching visuals becomes even more important. Here are 4 ways you can set yourself apart using …
Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …
Social Media – What’s Hot…What’s Not
I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …
3 simple social media tips to make your fans and followers love you
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …
What works in social media for B2B vs. B2C?
It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …
Social Throwdown: How Businesses Are Using Social Media Successfully
Welcome North By North Shore attendees! Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …
Do you know who your Twitter followers are?
Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …
- Page 1 of 2
- 1
- 2