Get more out of your efforts in online fundraising, digital marketing and social media.
The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be there, I do pity you. There are still digital passes …
Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it …
Technology has changed the nonprofit world permanently. The rise of social networks and mobile devices has completely revolutionized the way that people communiciate, network and discover information. Is your organization taking advantage of all that nonprofit technology has to offer? Check out these stats, from an infographic created by CompterScienceZone.org: 47% of Americans learn about social causes via social media …
Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. As with any kind of fundraising campaign or appeal, you are putting …
The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. The company aims to encourage shopping directly from your mobile device – “sellers will gain a new way to turn the direct relationship they build with their followers into …
On Tuesday I provided a presentation to the Revere Chamber of Commerce – here are the slides. In this slideshow, you will learn: **The impact of social media on business – yes, it can be used for marketing! **Creative ideas for using social media to promote your business Social Media & Your Small Business from Julia Campbell
One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. The most important point Amy makes is regarding the tendency of nonprofits to jump on the latest new social …
Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …
Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. When done strategically and in harmony with online channels, storytelling can and will help you raise more money and strengthen relationships with your supporters. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion …