Get more out of your efforts in online fundraising, digital marketing and social media.
Recently, I was forced to change my email inbox. Reluctantly (grumbling all the way), I accepted the new design of Gmail. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails …
Pinterest has been busy! Reaching 70 million users and 2.5 billion monthly pageviews, Pinterest has been growing like a weed – a very popular weed that marketing professionals should not ignore. We all know why I love Pinterest, especially for nonprofits. My top 3 reasons: 1) Pinterest is growing leaps and bounds. 2) Pinterest is where women are, and women …
Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective …
Soon after Instagram launched in October 2010, celebrities, actors and athletes jumped on the bandwagon in full force, taking #selfies, using the cool filters and blowing up everyone’s feeds with their glamorous lifestyles. Since one could argue that Instagram is a bit more narcissistic and self-involved than the other social networks, it is puzzling why politicians and government officials have …
I love blogging. Coming up with ideas for blog posts has never been my problem – it’s finding the time to write that’s challenging! Recently I’ve been asked by clients how they can keep their blog fresh and full of interesting, relevant content every week. Some of them have bloggers block, others have no idea where to start. Here are …
As a nonprofit professional, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – planning! Use a Social Media Calendar to …
Yesterday I presented at the Inspire/BIO conference, “Harnessing the Power of the Patient”, a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar took place 9 a.m. to 1 p.m. at BIO’s headquarters in Washington, DC. Here are the slides from my presentation, “The Latest Social Media Tools”. The Latest Social Media Tools from Julia Campbell
LinkedIn is vastly underutilized by nonprofits, and I am not sure why. LinkedIn is different. The network cuts across all demographics and is the social media common denominator for a lot of people anxious about other social networking sites. In my experience, people that may be hesitant about Facebook and terrified of Twitter have almost certainly set up a profile …
Last Monday Facebook rolled out its newest tool, Graph Search, to the hundreds of millions of U.S. users and others who use the “American English” version. (Other languages and demographics are going to follow quickly.) Why would Facebook make yet another change, some ask? The answer is simple. Facebook Graph Search is critical to its continuing relevance and success. It …