Get more out of your efforts in online fundraising, digital marketing and social media.
By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? What this really means is – how do we get new people to look at our Page and enjoy it enough to click like? I often explain that the sheer number of fans is not what is important …
Love it or hate it, the social network turns 10 years old today! In an open letter on his Facebook profile, Mark Zuckerberg writes: Check out this nifty infographic from marketing agency Keystone Click, detailing some of the major changes from TheFacebook.com in 2004 to Facebook as we know it today. Resources: Facebook Turns 10: What If It Had Never Been …
What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, no, no. Just kidding.) First things first. I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across …
There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why. I know that it’s …
![The Best Facebook Advice of 2013 [Infographic]](https://jcsocialmarketing.com/wp-content/uploads/2014/01/adviceheader.png)
I love giving advice, but I also love receiving it. In this great infographic from Shortstack, there are 12 succinct but helpful tips for using Facebook. They compiled 12 of the best tips from their numerous 2013 blog posts and white papers and created a beautiful infographic. Bookmark and save for inspiration! What is your best Facebook tip?
I am excited to announce my first e-book, the first in an upcoming series of Ultimate Nonprofit Guides, all related to social media. In this free guide, I will show you: The 6 things that make a great nonprofit visual; Examples from nonprofits; Free or low-cost tools that do not require any technical knowledge to use! Just sign up by …
I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“. There were many requests for the slides, so here they are! Please do not hesitate to contact me with questions. Multichannel Marketing for the Small Nonprofit from Julia Campbell @JuliaCSocial Description: Social and Web 2.0 technologies have changed not just how …
With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. So what have they learned from a year of tweets? Michael Roston, the Social Media Staff Editor at the Times, wrote a great article for Neiman Journalism Lab about the top lessons his team learned from …
Part 1 of this two-part series is here. It’s not too late to create resolutions for the New Year! As a busy nonprofit professional, you have to wear many hats and extinguish multiple fires each day. With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are the last …