Get more out of your efforts in online fundraising, digital marketing and social media.
Today nonprofits throughout Boston are participating in an online giving challenge, and I am happy to be spreading the word! The Giving Common Challenge is a 36-hour event that started at 8:00 am EDT today and runs through 8:00 pm EDT on October 11, 2012. Over 60 prizes totaling $151,000 will be awarded to qualifying organizations during the challenge period. More details on The …
It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …
Logan Harper, the community manager for UNC-Chapel Hill’s School of Government’s new online Masters in Public Administration program (MPA@UNC), reached out to me to post his new infographic on Social Media for Social Good. In it, he provides examples of successful nonprofit social media advocacy campaigns, as well as the elements of successful campaigns and emerging trends in charitable giving …
By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …
**CORRECTION: The post in question was a guest post by Jay Jones from Heller Consulting and not written by Frank Barry. I apologize for the mix-up.** Yesterday a blog I read avidly and respect (NetWitsThinkTank.com by Blackbaud) published a post full of assumptions about nonprofits and social media, and I feel that I need to respond. The title of the post – The …
I’ve been examining this question a lot this week. It all started on Monday, when I read an article on TechCrunch with a rather disturbing headline: “Facebook Users Report Seeing Old Private Messages Showing Up On Timelines As ‘Posted By Friends’”. (TechCrunch has since updated the article and changed the headline.) I immediately posted this news to my Facebook Page …
When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how much you give; it’s about how you give.” “A philanthropist …
When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool. Since I believe that planning is a vital piece of the social media puzzle, I always insist on doing it first. During the …
Today I am giving a talk on how to raise more money using social media tools. (Spoiler – It takes some time and commitment, but it is doable!) If you are free, and near Lexington, MA, come check it out! More details at The Nonprofit Net website. My slides are below. Enjoy! Raising More Money Using Social Media Tools from …