Below you'll find a list of all posts that have been categorized as “Marketing”
As a nonprofit marketer for a small organization, you wear many hats. Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to …
Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! 🎊🎉 Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. No matter when you start, it’s …
Giving Tuesday is just around the corner! Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the …
Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. If you aren’t familiar with GivingTuesday, it’s a global generosity movement unleashing the power of people and organizations to transform their communities and the world. …
What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation? Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. The misconception …
Some people think that social media marketers get to play around on Facebook and Instagram all day and call it a job. How can nonprofit social media managers showcase the work that we do and get the respect that we deserve? Maybe you’ve got a great social media plan, but not a lot of internal support. How can you get …
The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!! The Summit was chock full of actionable sessions and high energy, filled with practical information that left nonprofits feel confident and excited to head back to their organizations and slay social media. But don’t take …
Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. But don’t despair! Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. All you need is a plan. Join …