Below you'll find a list of all posts that have been categorized as “Marketing”
Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. In case you (or your supervisor or Board members) are not convinced: One-third of online activity is spent watching video. Social video generates 12 times more shares than text and images combined. Google …
You already have micro-influencers in your online community just waiting to get more involved with your nonprofit!
There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …
Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! If you want to dust off the cobwebs, open the windows, and get rid of the crickets, here are 30 different things you can try that will spice …
In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post, the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.” This pivot was a long time coming. Months and years of terrible headlines, data …
Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. However, many nonprofit social media campaigns fall flat, launch to crickets, and don’t get results for their organizations. Some nonprofit social media managers blame the tools and the algorithms (that’s not YOU 😜), while instead …
Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …
Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …