Below you'll find a list of all posts that have been categorized as “Nonprofits”
There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults using at least one social network and almost half (42%) of all online adults using multiple platforms, nonprofits that do not embrace this tectonic shift will …
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at storytelling? I think the reason is that many nonprofit …
Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you. The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6% Most notably, online giving is on the rise. It grew 13.5% in 2013, …
I have been a fan of Amy Eisenstein’s blog for a while, so when she offered me an advance copy of her new book I jumped at the chance. Having been a one-woman development department at a small, community-based nonprofit organization earlier in my career, I understand the challenges faced by small shops, especially when it comes to major gift …
If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause. However, developing Group Boards yourself and inviting others to pin is an even better way – yet vastly underutilized by nonprofits …
I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”. If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. I wanted to come up with …
Pinterest announced today that users are now able to create an unlimited amount of Secret Boards! Secret Boards have many uses on Pinterest. Here are 7 ways nonprofits can take advantage of this feature: 1) Use as an inter-office collaboration tool. Secret Boards can also be Group Boards, providing the users all have Pinterest accounts. Create a Secret Board called …
As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …
Crowdfunding platforms such as Kickstarter raised $2.7 billion in 2012 to fund more than one million individual campaigns globally. The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. These campaigns have the potential to raise huge sums of money in a short period of time. This morning I gave …