Below you'll find a list of all posts that have been categorized as “Social Media”
Nonprofits that want to reach new supporters, establish thought leadership, and be at the forefront of trending news topics need to be on Twitter. Their user-base is nothing to sneeze at: Twitter now claims 330 million monthly active users, and is growing year over year. Want to reach Millennials? Twitter itself says that 80% of their users are “affluent millennials.” …
Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck! Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. Josh Hirsch is the Director of Mission and Communication for Susan G. Komen South Florida, and he is …
I recently gave a free educational webinar with Bloomerang, on the topic of Digital PR Basics for Nonprofits- How to Get Visibility for Your Cause. Over 1000 nonprofits registered! In the webinar, I covered: **What is Digital PR and why it’s more than just “getting on social media” **How to start a manageable Digital PR Plan for your nonprofit **Tried-and-true techniques …
Instagram is consistently growing in popularity, with 1 billion monthly users and is expected to continue it’s meteoric rise 5% each quarter. 60% of U.S. adult Instagram users visit the site daily. 71% of 18- to 29-year-olds are on Instagram. According to Bloomerang’s latest Nonprofit Social Media Benchmark Survey: 44% of the over 500 nonprofits surveyed said that they’re active on …
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. They aimed to raise $1,500. As of June 24, more than 400,000 donors have …
Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference. The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future. My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers. Millennials, NextGen, Gen Y – while they are …
Why are nonprofits so terrible at donor retention? Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Real talk for a second. How …
Today at 1 PM ET I gave a free webinar with Network for Good, all about how to get people from passive to passionate, using nonprofit storytelling. Storytelling is a buzzword. It may seem like something that is “nice to do” in your marketing and fundraising work – but effective storytelling actually creates results for your nonprofit. In this webinar, we …
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …