Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference. The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future. My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers. Millennials, NextGen, Gen Y – while they are …
5 Ways to Delight and Retain Donors with Video
Why are nonprofits so terrible at donor retention? Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Real talk for a second. How …
Nonprofit Storytelling That Takes Supporters from Passive to Passionate [WEBINAR]
Today at 1 PM ET I gave a free webinar with Network for Good, all about how to get people from passive to passionate, using nonprofit storytelling. Storytelling is a buzzword. It may seem like something that is “nice to do” in your marketing and fundraising work – but effective storytelling actually creates results for your nonprofit. In this webinar, we …
4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy
Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …
How to Drive Social Media Engagement with Your Nonprofit Storytelling [WEBINAR]
I was happy to partner with DipJar on a free webinar, all about my favorite topic – social media engagement through nonprofit storytelling! In this webinar, we covered: Specific nonprofit storytelling strategies that you can employ to connect with supporters; Real-world examples from nonprofits rocking digital storytelling for social media engagement; Battle-tested tools to use to rock your digital storytelling. …
What Nonprofits Need to Know from Facebook’s F8 Developer Conference
Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? I’ve got you covered. In this video, I cover the most important announcements and news that nonprofits need to know after the first day of the F8 conference. What’s new from Facebook, why is it important, and what are the implications for nonprofits? Facebook Is Taking Things …
Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know
The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Can the world’s biggest social network really be leveraged to raise significant amounts of money for causes, especially smaller organizations? All evidence points to a resounding yes. (Yes, with some caveats. Read on.) Facebook has created a suite of useful tools for nonprofits to …
Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media
Despite (or perhaps because of) the increased use of social media and online community building tools, in-person, live nonprofit events have kept their popularity. Galas, auctions, marathons, serve-a-thons, breakfasts, you name it – nonprofit events can be a fantastic opportunity to: Bring new people into the fold, Deepen relationships with current supporters, Showcase impact first hand through donor-centered storytelling …
How to Do Social Media Spring Cleaning at Your Nonprofit
Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important. Even if …








