Below you'll find a list of all posts that have been categorized as “Social Media”
We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. In order to be successful on Facebook, you know that you need …
Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. I was honored to be part of such an amazing panel of speakers!
As a busy nonprofit professional, I am sure you often get hung up on the million-dollar question – How can we quickly raise more money for our organization? Nonprofits are obsessed with online giving campaigns and social media fundraising, but how can we quantify all the other ways people support our cause? This infographic from everydayhero describes this type of …
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …
These are the slides from a free seminar I provided to a group at the Nonprofit Net in Lexington, MA. Enjoy! Takeaways: * How to use digital and visual storytelling strategies * What stories you should be telling online * How to use photo and video-sharing tools to connect with supporters
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …
Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call, Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month 864 million daily active users 64% of monthly active users log on every day 1 billion video views each day in September …
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms …