Below you'll find a list of all posts that have been tagged as “social media”
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t we have more followers?” “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …
The end of the year is a time for reflection, for relaxation and for introspection. In the fast-paced, minute-to-minute, rapidly-changing world of social media, taking the time to see the bigger picture becomes especially important. Nonprofit professionals should take a moment to take stock of their social media marketing efforts in 2012 and ask themselves the following questions: How did …
What was once a bastion for teens and the tech-savvy to share photos of their feet at the beach, food porn and tall buildings shot from interesting angles, Instagram has now attracted a new set of users – politicians. According to The Hill’s Twitter Room, Congressmen and women are now jumping on the Instagram bandwagon. Since being acquired by Facebook …
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …
Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …
The Zombie Apocalypse is upon us! (And seriously… where is Carl???) OK, I’m not talking about THAT Zombie Apocalypse. I’m talking about the clever infographic developed by Confused.com that depicts several types of very familiar Social Media Zombies… all of which roam freely among us! I have certainly been bitten by several of these – most notably the Check-In Zombie and the Inner-Dialogue …
It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …