It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …
Social Media Productivity Tools for Nonprofits
Be efficient. Keep on task. Remain laser-focused. For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. What I’ve found is that when it comes to technology and social media, the hamster wheel never stops, and it’s up to the …
Tight Budgets and Schedules: How Nonprofits Can Use Pinterest
I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest Listen to the podcast here: In the podcast, we discuss with the issues of tight budgets and tight schedules, the unique place for nonprofits on Pinterest, a simple step for …
6 Reasons Your Nonprofit May Not Be Ready For Social Media
If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). However, not …
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book! Summary: There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and …
8 Ways to Make the Case For Social Media At Your Nonprofit
There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults using at least one social network and almost half (42%) of all online adults using multiple platforms, nonprofits that do not embrace this tectonic shift will …
5 Stories Nonprofits Should Be Telling On Social Media
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at storytelling? I think the reason is that many nonprofit …
7 Ways Nonprofits Can Use Pinterest Group Boards
If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause. However, developing Group Boards yourself and inviting others to pin is an even better way – yet vastly underutilized by nonprofits …
Julia’s Nonprofit Social Media Checklist
I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”. If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. I wanted to come up with …