Below you'll find a list of all posts that have been categorized as “Nonprofits”
Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. When done strategically and in harmony with online channels, storytelling can and will help you raise more money and strengthen relationships with your supporters. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion …
I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to Scott Brown to Wally the Green Monster (Red Sox mascot), …
Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded the slides from SlideShare below. Let me know what you think! …
September is the ideal time to begin your end-of-year fundraising campaign. Donations jump 163% in December, and the average gift size increases by 36%! So what are you waiting for? This neat infographic from Salsa Labs features details about end-of-year giving and more. They also have a helpful free e-book you can download, called the Essential Guide to Year End Fundraising for …
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you imagine if Coca-Cola or Nabisco lost 70% of their customers …
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. The findings may surprise you! The infographic also includes quotes and tips from nonprofit online engagement specialists and marketing managers. Find more great infographics on NerdGraph Infographics
Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is it important? To succeed in marketing your nonprofit has to …
It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. I always say that quality beats quantity any day …
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …