Below you'll find a list of all posts that have been categorized as “Marketing”
Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can my nonprofit use the Facebook Local app for marketing? What is the Facebook Local App? In November of last year, Facebook launched its standalone Events app as Facebook Local, touted as …
What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies. Snapchat revealed it’s new widely reviled face lift; Instagram opened its API to allow for …
The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year. Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages. …
Nonprofits are doing a terrible job at keeping donors in the fold. According to the 2016 Fundraising Effectiveness Survey Report, Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …
Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience. Recent Instagram statistics that nonprofits should consider: Instagram has over …
Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts. I’ve written a lot about this topic, and ways to fight the Facebook algorithm and get in front of more of your supporters on …
Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …
2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it. These are just a few of the topical issues faced by organizations of all sizes. I polled several very different nonprofits about their biggest digital …
Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response? A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …