In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join me and Kat Murphy Toms, GivingTuesday‘s Digital …
5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. People are staying inside, working …
Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data
Thanks to Keela for pulling together this wonderful free virtual conference for nonprofits, Plugged In: Nonprofit Tech and Transformation! Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? …
How to Tackle Nonprofit Social Media in the Time of Coronavirus – #NPCOVID19
Watch the recording: Nonprofit Social Media in the Time of Coronavirus Get the slides here. How can your nonprofit continue to post on social media during the coronavirus pandemic? What’s too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and …
10 Ways to Re-purpose Content on Digital Channels
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Unless your nonprofit just formed yesterday, you most likely have at least a few photos, videos, appeal letters, annual reports, grant proposals, and the like cluttering up your hard drive and your filing cabinets. You …
How to Measure Nonprofit Social Media Success and Document Results
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …
How to Write a Nonprofit Social Media Policy
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Work to create …
How Nonprofits Should Adapt Their Social Media Strategy in 2020
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …
5 Ways to Use Social Media to Demonstrate Impact
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …








