Below you'll find a list of all posts that have been categorized as “Social Media”
On Tuesday I provided a presentation to the Revere Chamber of Commerce – here are the slides. In this slideshow, you will learn: **The impact of social media on business – yes, it can be used for marketing! **Creative ideas for using social media to promote your business Social Media & Your Small Business from Julia Campbell
One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. The most important point Amy makes is regarding the tendency of nonprofits to jump on the latest new social …
Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …
We all know that sharing is the gold standard of social media. Likes and comments are all well and good, but getting someone to share, to retweet, to repin, to regram – that is what exposes your content to a wider audience. Sharing is more powerful as it requires more engagement than passively, scrolling, reading or even clicking “like” on …
I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to Scott Brown to Wally the Green Monster (Red Sox mascot), …
Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded the slides from SlideShare below. Let me know what you think! …
Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? I used to take screen shots of the post on mobile and then have to remember to check my photos later to find the information. Now I can save these posts within Facebook, with just …
Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently. Market Basket has about 25,000 employees (non-unionized) and 71 locations in 3 New England states. I won’t go into too much detail about the recent goings-on, but in the …
I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point. To illustrate: Here are 3 common questions I receive every day in …