Get more out of your efforts in online fundraising, digital marketing and social media.
Hard to believe that I’ve been in business for myself and working from home for 10 years this month. In 2009, I was 8 months pregnant, the stock market was melting down, my husband had just started a new job, and I got laid off. I had been asking for a formal performance review for YEARS – since I started …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Unless your nonprofit just formed yesterday, you most likely have at least a few photos, videos, appeal letters, annual reports, grant proposals, and the like cluttering up your hard drive and your filing cabinets. You …
Keynote sponsored by DonorDrive It’s NOT business as usual for nonprofits. Yesterday’s growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. In my presentation, I walk nonprofits through the three ways to thrive in the new normal for NPOs. Check out …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Work to create …
There are few people in the world that have had the impact on my life that John Haydon had. It started on a rainy day in early 2010. I was picking up my infant daughter from her first day at daycare. She was just months old, and I wondered if I was doing the right thing starting my own consulting …
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …
The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform. What are the changes, …