Below you'll find a list of all posts that have been categorized as “Nonprofits”
It’s year-end giving season, and GivingTuesday is fast approaching. Nonprofits of all sizes are in a frenzy about the Facebook $7M match (more on that here) and whether or not they should use Facebook charitable giving tools. Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram. Now LISTEN because …
Giving Tuesday is just around the corner! Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the …
Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. If you aren’t familiar with GivingTuesday, it’s a global generosity movement unleashing the power of people and organizations to transform their communities and the world. …
(Because of email deliverability snafus and Gmail Jail, I am no longer able to add animated GIFs and emojis and other fun things that heaven forbid add personality to my email newsletter. So each week I’ll put it up on my blog. Enjoy!) It’s hard to believe that November is fully underway – but of course, I’m one of THOSE …
Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 …
No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late. The harsh reality is that the recent numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in …
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? If you aren’t familiar with this phenomenon, #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday. Some …
Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5 billion daily users are posting or watching Stories EACH DAY – and they just launched this feature two years ago! Being a brand new …
What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation? Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. The misconception …